The Challenge: Twenty Two West was approaching its fourth business anniversary and wanted to celebrate in a big way. The team had a lot of ideas around customer discounts and giveaways and custom products, but no specifics on how to communicate with their customers.

The Outcome: We created a week-long digital campaign utilizing Twenty Two West’s brand standards and seasonal colors. A custom animation with the logo was featured on social media and in an email sharing the special birthday discount code. We utilized Instagram stories to share graphics highlighting the birthday offerings and celebrations and kept the feed filled with photos to align to Twenty Two West’s Instagram strategy.